Exploring Omnichannel Callback

concept australia Updated Sep 10, 2026 2 min read exploring-omnichannel-callback.md
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Omnichannel Callback is a ServiceNow AI Platform® capability that enables agents to call users back instead of requiring them to wait in a queue.

Omnichannel Callback overview

Omnichannel Callback is a ServiceNow AI Platform® capability that gives agents the option to call users back instead of requiring them to wait in a queue for an available agent. For example, you can use the callback functionality to call users back when the agent wait time is long or when there are no agents available.

Callbacks are a common feature in interactive voice response (IVR) systems. You can invoke callbacks on any supported conversational integration channels.

Omnichannel Callback workflow

In this workflow:

  1. Users can request a callback when the live agent is either unavailable or the wait time to get to a live agent is long.
  2. Omnichannel Callback determines the availability of agents via ServiceNow® Advanced Work Assignment (AWA) and places a callback work item for an available agent.
  3. AWA picks up the callback task and places it in the callback queue.
  4. The agent receives a Callback accept card. If the agent decides to close the interaction or re-queue the callback manually, the agent can do so from the workspace.

Omnichannel Callback benefits

Benefit Feature Users
Omnichannel Callback creates callback work items for available agents via AWA. Callback requests are placed in the AWA queue immediately upon submission. If the customer does not answer the initial callback, the agent has the option to manually initiate a retry. In such cases, the callback is re-queued according to the retry mechanism defined in the system. ASAP Callback Agents
Users requesting a callback can schedule by date and time based on the available time slots. Omnichannel Callback provides the framework for the scheduled callback. Consumer use cases for scheduled callback are currently supported via Customer Service Management (CSM) application only. Scheduled callback Customers
The user can request for a video callback at an appointed time. Currently, video callback is supported only via the Zoom service and requires the Zoom extension for Omnichannel Callback Store app. For instructions on setting up video callback with Zoom, see Zoom extension for Omnichannel Callback. Video callback Customers

Omnichannel Callback APIs

Omnichannel Callback APIs help you create and manage the callback requests. By using the Omnichannel Callback APIs, you can:

  • Store the callback metadata passed by the supported third-party chat applications that provide agents with contextual information.
  • Route the callback requests received on the supported third-party chat applications to the ServiceNow AI Platform®, allowing agents to handle them on a single interface.
  • Reduce the wait time for the caller to get the callback and reduce caller wait times.
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