Customer management

concept australia Updated Sep 10, 2026 1 min read customer-management.md

Raw file servicenow.com

Enhance customer engagement and satisfaction by managing all interactions to ensure a seamless and efficient service experience. Simplify processes, improve communication, and provide personalized service.


Using customer access management	Learn how customers, contributor users, and customer service agents use customer access management.
Using Customer Contracts and Entitlements	Learn how consumers, managers, agents, and administrators use the Customer Contracts and Entitlements application to generate service contracts and contract lines to work on the services.
Create a social media profile	Users with the customer service manager role can create a social media profile for an account, contact, or consumer.
Create a social media log entry	Users with the customer service manager role can create a social media log entry for a case.
Using customer data models for B2B2C	With the B2B2C model, organizations across industries can easily configure multi-level customer relationships and support business customers who, in turn, support their end consumers.

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---
title: Customer management
description: Enhance customer engagement and satisfaction by managing all interactions to ensure a seamless and efficient service experience. Simplify processes, improve communication, and provide personalized service.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/customer-service-management/customer-management.html
release: australia
topic_type: concept
last_updated: "2026-09-10"
reading_time_minutes: 1
breadcrumb: [Use, Customer Service Management]
---

# Customer management

Enhance customer engagement and satisfaction by managing all interactions to ensure a seamless and efficient service experience. Simplify processes, improve communication, and provide personalized service.

| | |
|---|---|
|[Using customer access management](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/customer-service-management/using-cam.md)|Learn how customers, contributor users, and customer service agents use customer access management.|
|[Using Customer Contracts and Entitlements](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/customer-service-management/using-post-sales-support.md)|Learn how consumers, managers, agents, and administrators use the Customer Contracts and Entitlements application to generate service contracts and contract lines to work on the services.|
|[Create a social media profile](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/customer-service-management/create-social-profile.md)|Users with the customer service manager role can create a social media profile for an account, contact, or consumer.|
|[Create a social media log entry](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/customer-service-management/create-social-log.md)|Users with the customer service manager role can create a social media log entry for a case.|
|[Using customer data models for B2B2C](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/customer-service-management/using-b2b2c.md)|With the B2B2C model, organizations across industries can easily configure multi-level customer relationships and support business customers who, in turn, support their end consumers.|