Supported and unsupported roles and features

reference australia Updated Sep 10, 2026 2 min read features-supp-and-unsupp-by-unified-consumer.md
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Explore the capabilities and limitations of the unified consumer role (sn_customerservice.unified_consumer) to understand the roles and features it supports. This analysis helps you can enhance the user experience and streamline administration, supporting a unified identity across different user contexts.

Supported or unsupported

Persona and role [Role Name]

Internal role(s)

External role(s)

Description

Supported

Administrator

Admin [admin]

 

Administrators who can set up unified consumer users.

Internal unified consumer

Internal employee [snc_internal]Note: Can have other internal roles across non-CSM applications.

Unified consumer [sn_customerservice.unified_consumer]

Note: The unified consumer role doesn't contain snc_external roles.

An employee (internal user) who is also a consumer (external).

External unified consumer

 

  • Unified Consumer [sn_customerservice.unified_consumer]
  • External users [snc_external]

A user who is similar to a consumer [sn_customerservice.consumer], but has the unified consumer role.

Unsupported

Customer Service Management (CSM) fulfiller as a consumer

  • Customer service manager [sn_customerservice_manager]
  • Relationship agent [sn_customerservice.relationship_agent]
  • Case task agent [sn_customerservice.case_task_agent]
  • Account customer agent [sn_acct_consumer.agent]
  • Location consumer agent [sn_customerservice.svc_location_consumer_agent]
  • Location agent [sn_customerservice.svc_location_agent]
  • Location manager [sn_customerservice.svc_location_manager]
  • Location relationship manager [sn_bus_loc.location_relationship_manager]
  • Customer service agent [sn_customerservice_agent]
  • Consumer service agent [sn_customerservice.consumer_agent]

Unified Consumer [sn_customerservice.unified_consumer]

A customer service agent who is also a consumer.

CSM contributor as a consumer

  • Account contributor [sn_customerservice.account_contributor]
  • Consumer contributor [sn_customerservice.consumer_contributor]
  • Relationship contributor [sn_customerservice.relationship_contributor]
  • Self-contributor [sn_customerservice.self_contributor​]
  • Service organization contributor [sn_customerservice.service_organization_contributor]
  • Location manager contributor [sn_customerservice.svc_location_manager_contributor]

Unified Consumer [sn_customerservice.unified_consumer]

An employee (internal contributor) who can create cases on behalf of themselves and others, but is also a consumer.

Employee as an account-consumer (B2B2C)

Internal employee [snc_internal]

Account consumer [sn_acct_consumer.consumer]

An employee who is also a consumer for a business-customer (B2B2C).

Features

  • Case Management
  • Case Tasks
  • Install Base Management
  • Inbound/Outbound Email Notifications
  • Targeted Communications
  • Service Catalog Product​ Case
  • Consumer Profile and Consumer Profile Locations
  • Household​
  • Case Application Programming Interface (APIs)​​
  • Asset (IT Asset Management)
  • Contracts and Entitlements​
  • Contracts on Sold Product or Install Base Items
  • Virtual Agent or​ Agent Chat
  • Live Agent Chat
  • Look up and Verify
  • Case Digest
  • Case Escalations
  • Case Types
  • Case Playbooks for Complaint
  • Case Playbooks for Onboarding
  • Order Management
  • Omnichannel Callback
  • Engagement Messenger
  • ServiceNow Voice for CSM
  • Business Location
  • Walk-up Experience for Customer Service Management
  • Knowledge Management
  • Communities
  • CSM Integrations
    • Customer Service Management and Field Service Management Integration
    • Customer Service Management and Request Management Integration
    • Customer Service Management and Asset Management Integration
  • Field Service Management
    • Work Orders and Work Order Tasks
    • Appointment Booking
    • Conversational Appointment Booking
**Related topics**

Configuring a user as a Unified Consumer

Roles installed with Employee as a Consumer

Setting up a user as a Unified Consumer

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