Add content to a campaign using Content Experience Builder

Create or place content into a bundle or stage for a campaign using Content Experience Builder. The Content library holds existing content and is organized by content type.

Before you begin

Role required: sn_ca.campaign_manager

Complete the steps to Create a campaign and Create campaign stages with Content Experience Builder

About this task

You can add content to the campaign from the Content Library or create new content using the Content Experience Builder.

Note: You must create rich content in the Content Library Rich Content Editor, since the Content Experience Builder does not currently support rich content creation. See Microsites

Procedure

To open a campaign in the Content Experience Builder do steps 1 and 2. If you have already opened the campaign in the Content Experience Builder, proceed to step 3.
Navigate to All > Content Experiences > Content Experience Builder.
Select the campaign and click the Schedule of content tab or click Next.

[Omitted image "campaign-content-builder-1.png"] Alt text: Schedule of content tab
To create new content or select content from the Content library, click the accordion icon ([Omitted image "playbook-accordion-icon.png"] Alt text: accordion icon) next to a content type.

A list of existing content appears. You can drag-and-drop the content into a stage. [Omitted image "campaign-content-drag-drop.png"] Alt text: Campaign content - Drag content into a stage

You can use the Filter field to search for content by title (for example "Travel policy update") or content type (such as Mobile or Portal content).

Click Create new to create new content. For more information on the New Content form fields, refer to the links in the table below:

Content type	Description
Mobile Content	Announcement banners that you can send to your employee's mobile devices. The banner can be an image that links to your ServiceNow® Employee Center or ServiceNow® Service Portal content.For information on creating mobile content, see Configure mobile content.
Notification Content	Information blast that you send directly to your employees via email or push to their mobile devices.Note: Emails sent through campaigns are individually addressed to one user within the campaign, while the remaining users are blind copied (BCC). For information on creating notification content, see Create email, SMS, or push notification content.
Portal Content	Content that appears on your Employee Center or Service Portal.For information on creating portal content, see Portal content.
To-do Content	Content that assigns tasks to your employees and can be sent via email, SMS, or posted to your Employee Center or Service Portal.For information on creating to-do content, see Create to-do content.

5. Click **Update**.

What to do next

Continue adding stages and content to the campaign
Use Campaign preview to see how the campaign will appear to the audience. See Campaign preview
If you are creating more than one campaign with similar features, use the Clone campaign button to clone the campaign, stages, and content.
When you are ready to publish the campaign, click Publish.

title	Add content to a campaign using Content Experience Builder
description	Create or place content into a bundle or stage for a campaign using Content Experience Builder. The Content library holds existing content and is organized by content type.
locale	en-US
canonical_url	https://www.servicenow.com/docs/r/australia/employee-service-management/employee-experience-foundation/ecpro-campaigns-manage-content-builder.html
release	australia
product	Employee Experience Foundation
classification	employee-experience-foundation
topic_type	task
last_updated	2026-09-10
reading_time_minutes	3
breadcrumb	Creating campaignsAuthoring and managing employee communicationsEmployee Center ProEmployeeWorksEmployee Service Management