Campaign overview and Campaign analytics dashboards
Content Analytics collects data on user interactions and generates visualizations to help campaign managers determine the effectiveness of campaigns.
Use Content Analytics to measure the effectiveness of a campaign and the content provided to your employees. Content Analytics is one of several resources to help you improve your campaigns. To learn about the other resources, see Analyzing your campaign for effectiveness.
When tracking is enabled for a campaign, Content Analytics generates data visualizations. For more information on how to enable tracking, see Create a campaign.[Omitted image "campaign-tracking.png"] Alt text: Enable tracking for a campaign
Note: We recommend waiting at least 24 hours after publishing for data to appear on the dashboards.
Interaction tracking
Dashboards display data visualizations for specific parameters, such as user interactions with content.
Note:
- An interaction is an action performed by the user, such as a download, link click, to-do completion, or video play.
- An impression is an instance of content appearing for a user. Each time a user views the content, it is counted as an interaction.
Content Analytics tracks the following user interactions (depending on content type). When content is rendered in the portal, the system counts that as an impression. When an employee clicks on content, the system counts that as a clickthrough, download, or played (depending on the content type).
- Banner clickthrough
- Banner impression
- Calendar download
- Calendar impression
- Email clickthrough
- Event download
- Event impression
- Image-based link clickthrough
- Image-based link impression
- Link clickthrough
- Rich content clickthrough
- Rich content impression
- To-do completion
- To-do impression
- Video impression
- Video played
Campaign overview dashboard
The Campaign overview dashboard displays performance metrics by campaign, including tasks closed and user actions.
| Visualization | Description |
|---|---|
| Open Campaign Tasks | Number of tasks in each state by campaign. The value in each cell links to a list of the tasks in that state and campaign. |
| Campaign Task Closures This Week | Stacked bar chart that shows the number of tasks that were closed this week. Mouse over a bar to see metrics specific to a campaign. |
| Event Activity Over Time | Total number of user interactions with content. |
| Events Over Time by Content | Number of user interactions with content, where each line represents a piece of content. Mouse over a line to see metrics specific to a piece of content. |
| Events Over Time by Action | Number of user interactions with content, where each line represents a type of interaction. Mouse over a line to see metrics specific to a type of interaction. |
| Action Activity | Pie chart that shows the proportions of each type of interaction and impressions compared to the total number of actions. |
| Top Content | Bar chart showing the most accessed content. Clicking a bar shows metrics for the specific content and action. |
| Top Notifications | Bar chart showing the most clicked email notifications during the campaign. |
Campaign analytics dashboard
The Campaign analytics dashboard displays data on campaign engagement, to-dos, and impact. Use filters to specify the metrics to include in the visualizations. Choose from Campaign and Campaign Success Goal, then specify which campaign or campaign success goal.
|
Visualization |
Description |
|---|---|
|
Campaign info |
Displays the campaign title and audience |
|
Days running |
The start and end dates of a campaign and the total days the campaign has run to date |
|
Total engagement |
This metric provides statistics on how many employees are interacting with the campaign. It shows the percentage of campaign targets who have visited the destination portal and have engaged with content by clicking or viewing. Those campaign targets who have never been to the portal are not part of this calculation.Note: Currently, email link clicks are tracked as anonymous and do not affect the campaign engagement score. |
|
Event activity over time |
Total number of user interactions with content. |
|
Events over time by content |
Number of user interactions with content, where each line represents a piece of content. Mouse over a line to see metrics specific to a piece of content. |
|
Events over time by action |
Number of user interactions with content, where each line represents a type of interaction. Mouse over a line to see metrics specific to a type of interaction. |
|
Action activity |
Pie chart that shows the proportions of each type of interaction and impressions compared to the total number of actions. |
|
Top content |
Bar chart showing the most accessed content. Clicking a bar shows metrics for the specific content and action. |
|
Top notifications |
Bar chart showing the most distributed notifications during the campaign. |
|
Visualization |
Description |
|---|---|
|
All campaign to-dos |
Shows campaign data in a bar chart for the last 12 months for to-dos by state.- Closed complete
|
|
Visualization |
Description |
|---|---|
|
Campaign impact |
Campaign impact shows data related to your established campaign success goals. For more information on creating campaign success goals, see Create campaign success goals. Select a campaign success goal to view a chart that shows how your campaign is progressing. The campaign impact chart shows:
|
Related topics
Components installed with Employee Center Pro
Components installed with Content engagement
Components installed with Content Experiences
Components installed with Content Publishing
Components installed with Content Governance
Components installed with Content Analytics
Content Library Overview dashboard
Properties installed with Content Experiences
Properties installed with Content Governance
Properties installed with Content Publishing
--- title: Campaign overview and Campaign analytics dashboards description: Content Analytics collects data on user interactions and generates visualizations to help campaign managers determine the effectiveness of campaigns. locale: en-US canonical_url: https://www.servicenow.com/docs/r/australia/employee-service-management/employee-experience-foundation/ecpro-content-automation-content-pack.html release: australia product: Employee Experience Foundation classification: employee-experience-foundation topic_type: concept last_updated: "2026-09-10" reading_time_minutes: 7 breadcrumb: [Employee Center Pro reference, Employee Center Pro, EmployeeWorks, Employee Service Management] --- # Campaign overview and Campaign analytics dashboards Content Analytics collects data on user interactions and generates visualizations to help campaign managers determine the effectiveness of campaigns. Use Content Analytics to measure the effectiveness of a campaign and the content provided to your employees. Content Analytics is one of several resources to help you improve your campaigns. To learn about the other resources, see [Analyzing your campaign for effectiveness](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/employee-service-management/employee-experience-foundation/ecpro-content-automation-reevaluate-audience.md). When tracking is enabled for a campaign, Content Analytics generates data visualizations. For more information on how to enable tracking, see [Create a campaign](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/employee-service-management/employee-experience-foundation/ecpro-create-campaign.md).\[Omitted image "campaign-tracking.png"\] Alt text: Enable tracking for a campaign **Note:** We recommend waiting at least 24 hours after publishing for data to appear on the dashboards. ## Interaction tracking Dashboards display data visualizations for specific parameters, such as user interactions with content. **Note:** - An interaction is an action performed by the user, such as a download, link click, to-do completion, or video play. - An impression is an instance of content appearing for a user. Each time a user views the content, it is counted as an interaction. Content Analytics tracks the following user interactions \(depending on content type\). When content is rendered in the portal, the system counts that as an impression. When an employee clicks on content, the system counts that as a clickthrough, download, or played \(depending on the content type\). - Banner clickthrough - Banner impression - Calendar download - Calendar impression - Email clickthrough - Event download - Event impression - Image-based link clickthrough - Image-based link impression - Link clickthrough - Rich content clickthrough - Rich content impression - To-do completion - To-do impression - Video impression - Video played ## Campaign overview dashboard The Campaign overview dashboard displays performance metrics by campaign, including tasks closed and user actions. |Visualization|Description| |-------------|-----------| |Open Campaign Tasks|Number of tasks in each state by campaign. The value in each cell links to a list of the tasks in that state and campaign.| |Campaign Task Closures This Week|Stacked bar chart that shows the number of tasks that were closed this week. Mouse over a bar to see metrics specific to a campaign.| |Event Activity Over Time|Total number of user interactions with content.| |Events Over Time by Content|Number of user interactions with content, where each line represents a piece of content. Mouse over a line to see metrics specific to a piece of content.| |Events Over Time by Action|Number of user interactions with content, where each line represents a type of interaction. Mouse over a line to see metrics specific to a type of interaction.| |Action Activity|Pie chart that shows the proportions of each type of interaction and impressions compared to the total number of actions.| |Top Content|Bar chart showing the most accessed content. Clicking a bar shows metrics for the specific content and action.| |Top Notifications|Bar chart showing the most clicked email notifications during the campaign.| ## Campaign analytics dashboard The Campaign analytics dashboard displays data on campaign engagement, to-dos, and impact. Use filters to specify the metrics to include in the visualizations. Choose from **Campaign** and **Campaign Success Goal**, then specify which campaign or campaign success goal. <table id="table_hnm_z2z_mzb"><thead><tr><th> Visualization </th><th> Description </th></tr></thead><tbody><tr><td> Campaign info </td><td> Displays the campaign title and audience </td></tr><tr><td> Days running </td><td> The start and end dates of a campaign and the total days the campaign has run to date </td></tr><tr><td> Total engagement </td><td> This metric provides statistics on how many employees are interacting with the campaign. It shows the percentage of campaign targets who have visited the destination portal and have engaged with content by clicking or viewing. Those campaign targets who have never been to the portal are not part of this calculation.**Note:** Currently, email link clicks are tracked as anonymous and do not affect the campaign engagement score. </td></tr><tr><td> Event activity over time </td><td> Total number of user interactions with content. </td></tr><tr><td> Events over time by content </td><td> Number of user interactions with content, where each line represents a piece of content. Mouse over a line to see metrics specific to a piece of content. </td></tr><tr><td> Events over time by action </td><td> Number of user interactions with content, where each line represents a type of interaction. Mouse over a line to see metrics specific to a type of interaction. </td></tr><tr><td> Action activity </td><td> Pie chart that shows the proportions of each type of interaction and impressions compared to the total number of actions. </td></tr><tr><td> Top content </td><td> Bar chart showing the most accessed content. Clicking a bar shows metrics for the specific content and action. </td></tr><tr><td> Top notifications </td><td> Bar chart showing the most distributed notifications during the campaign. </td></tr></tbody> </table><table id="table_ffv_fxg_l1c"><thead><tr><th> Visualization </th><th> Description </th></tr></thead><tbody><tr><td> All campaign to-dos </td><td> Shows campaign data in a bar chart for the last 12 months for to-dos by state.- Closed complete - Closed incomplete - Open </td></tr></tbody> </table><table id="table_gng_3xg_l1c"><thead><tr><th> Visualization </th><th> Description </th></tr></thead><tbody><tr><td> Campaign impact </td><td> Campaign impact shows data related to your established campaign success goals. For more information on creating campaign success goals, see [Create campaign success goals](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/employee-service-management/employee-experience-foundation/ecpro-create-campaign-success-criteria.md). Select a campaign success goal to view a chart that shows how your campaign is progressing. The campaign impact chart shows: - Evaluation count: Shows current data during campaign duration. Use this information to compare against your baseline and target count shows how your campaign is progressing. - Baseline count: Shows historical data based on past, similar campaigns. - Target count: The count you hope to reach when no historical data is available. - Trend: Depends on how you set your campaign success goal type. If you select Deflection, your trend should point down. If you select Drive action, your trend should point up. - Forecast Evaluation Count: Shows how close the campaign is to the target count and when it might be reached. </td></tr></tbody> </table>**Parent Topic:**[Employee Center Pro reference](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/employee-service-management/employee-experience-foundation/emp-center-pro-reference.md) **Related topics** [Block content form]() [Components installed with Employee Center Pro]() [Components installed with Content engagement]() [Components installed with Content Experiences]() [Components installed with Content Publishing]() [Components installed with Content Governance]() [Components installed with Content Analytics]() [Content Analytics dashboards]() [Content engagement dashboard]() [Content Library Overview dashboard]() [Employee Center Pro widgets]() [Feedback configuration form]() [Feedback definition form]() [Link content form]() [Notification content form]() [Properties installed with Content Experiences]() [Properties installed with Content Governance]() [Properties installed with Content Publishing]() [Standard banner and icon sizes]() [To-do content form]()
| title | Campaign overview and Campaign analytics dashboards |
| description | Content Analytics collects data on user interactions and generates visualizations to help campaign managers determine the effectiveness of campaigns. |
| locale | en-US |
| canonical_url | https://www.servicenow.com/docs/r/australia/employee-service-management/employee-experience-foundation/ecpro-content-automation-content-pack.html |
| release | australia |
| product | Employee Experience Foundation |
| classification | employee-experience-foundation |
| topic_type | concept |
| last_updated | 2026-09-10 |
| reading_time_minutes | 7 |
| breadcrumb | Employee Center Pro referenceEmployee Center ProEmployeeWorksEmployee Service Management |