Configure analytics and reporting

---
title: Configure analytics and reporting
description: Access conversion funnel analytics to track user behavior patterns and identify optimization opportunities.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/employee-service-management/employee-experience-foundation/es-analytics-events-funnels.html
release: australia
product: Employee Experience Foundation
classification: employee-experience-foundation
topic_type: task
last_updated: "2026-11-06"
reading_time_minutes: 2
keywords: [User Experience Analytics, conversion funnels, Employee Slate, analytics navigation, user behavior tracking]
breadcrumb: [Analytics and reporting, Working with EmployeeWorks capabilities, ServiceNow EmployeeWorks Web App, EmployeeWorks, Employee Service Management]
---

# Configure analytics and reporting

Access conversion funnel analytics to track user behavior patterns and identify optimization opportunities.

## Before you begin

Verify that Usage Insights is available in your instance. Check your entitlements to determine whether you have access to conversion funnel analytics.

Role required: admin

## About this task

Conversion funnels help you interpret how employees move through specific workflows in Employee Slate. You can analyze predefined funnels or create custom funnels to track user behavior patterns and identify areas for experience optimization.

## Procedure

1.  Navigate to **All** > **User Experience Analytics**.

    The Usage Insights dashboard opens.

2.  Select the appropriate EmployeeWorks option based on your subscription.

    -   For standard Employee Slate deployments, select **Employee Slate**.
    -   For Moveworks deployments, select EmployeeWorks Web App.
    The selection determines which analytics data and funnel options are available.

3.  Select one of the following options to view the list of available items.

    1.  Select **Conversion Funnels** from the analytics menu.

        The conversion funnels interface displays available options.

    2.  Review the full list of available funnels and select the funnel.

        Available funnels provide value analytics and insights into user behavior for Notifications, Catalogs, Tasks, Org chart, and others.

        \[Omitted image "es-funnels.png"\] Alt text: List of funnels that you can view, search for, and use

    3.  Select a specific funnel to view detailed analytics and user flow data.

        Each funnel provides metrics such as conversion rates, drop-off points, and user journey visualization.

        \[Omitted image "es-funnel-update.png"\] Alt text: Conversion funnel detail view showing steps, drop-off rates, and user journey metrics

4.  Select **Events** from the analytics menu.

    The events interface displays available options.

    \[Omitted image "es-events.png"\] Alt text: User Experience Analytics events list showing available tracked events

5.  Review and use the available predefined events.

6.  Select a specific event to view detailed analytics and user flow data.

    Each event metrics detects all screens, gestures, and user actions in your applications. You can view occurrences of user-triggered events including menu selection, selecting buttons, and others. For more information, see [Viewing events analytics](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/now-intelligence/view-events.md).

7.  Follow instructions available at [Create a conversion funnel](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/now-intelligence/create-funnel.md) and [Viewing events analytics](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/now-intelligence/view-events.md) for any additional configuration.


## Result

You can now access conversion funnel data to analyze user behavior patterns in Employee Slate. Use this information to identify optimization opportunities and improve the employee experience.

## What to do next

To create custom funnels for specific workflows, see the funnel configuration documentation. To analyze funnel data trends over time, use the date range filters and export options available in the interface.

EmployeeWorks Web App provides similar analytics. Navigate to **Platform Analytics** > **User Experience Analytics**, and select EmployeeWorks Web App. There, you can review retention, cohort analysis, navigation paths, and session details.

**Related topics**  


[Funnel reports in User Experience Analytics](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/now-intelligence/funnel-reports-uxa.md)

[Configure analytics settings](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/now-intelligence/config-analytics-settings.md)

[Edit a conversion funnel](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/now-intelligence/edit-funnel.md)