Create a CRM touchpoint
Create a CRM touchpoint to log and track customer interactions across the sales cycle. Link touchpoints to accounts, contacts, and associated records to maintain a complete interaction history and support timely follow-ups.
Before you begin
Role required: sn_crm_touchpoint.touchpoint_writer
Procedure
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Navigate to Workspaces > CRM Workspace.
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Select the List icon [Omitted image "list-outline-24.svg"] Alt text:.
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Navigate to Touchpoints > All Touchpoints.
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Select New.
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On the Create New CRM Touchpoint form, fill in the fields.
For a description of the field values, see Create new CRM touchpoint form.
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Select Save.
What to do next
After creating a CRM touchpoint, you can plan and track the following pre-engagement activities from the touchpoint record:
- Schedule a meeting with the customer or internal stakeholders to align on discovery goals or next steps. For more information, see Schedule a meeting from a touchpoint.
- Schedule a call to follow up on commitments made during a previous interaction or to prepare for upcoming customer engagement. For more information, see Schedule a call from a touchpoint.
- Compose and send an email to share information, confirm meeting details, or follow up after a call. For more information, see Send an email from a touchpoint.
- Create a related task to capture preparation work such as researching customer background, identifying stakeholders, or tracking commitments before closing the touchpoint. For more information, see Create a related task from a touchpoint.
Parent Topic:Using Activity Management
Related topics
---
title: Create a CRM touchpoint
description: Create a CRM touchpoint to log and track customer interactions across the sales cycle. Link touchpoints to accounts, contacts, and associated records to maintain a complete interaction history and support timely follow-ups.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/order-management/create-crm-touchpoint.html
release: australia
topic_type: task
last_updated: "2026-09-10"
reading_time_minutes: 2
breadcrumb: [Activity Management, Sales automation apps, Use, Sales Customer Relationship Management]
---
# Create a CRM touchpoint
Create a CRM touchpoint to log and track customer interactions across the sales cycle. Link touchpoints to accounts, contacts, and associated records to maintain a complete interaction history and support timely follow-ups.
## Before you begin
Role required: sn\_crm\_touchpoint.touchpoint\_writer
## Procedure
1. Navigate to **Workspaces** > **CRM Workspace**.
2. Select the List icon \[Omitted image "list-outline-24.svg"\] Alt text:.
3. Navigate to **Touchpoints** > **All Touchpoints**.
4. Select **New**.
5. On the Create New CRM Touchpoint form, fill in the fields.
For a description of the field values, see [Create new CRM touchpoint form](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/create-crm-touchpoint-form.md).
6. Select **Save**.
## What to do next
After creating a CRM touchpoint, you can plan and track the following pre-engagement activities from the touchpoint record:
- Schedule a meeting with the customer or internal stakeholders to align on discovery goals or next steps. For more information, see [Schedule a meeting from a touchpoint](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/schedule-meeting-touchpoint.md).
- Schedule a call to follow up on commitments made during a previous interaction or to prepare for upcoming customer engagement. For more information, see [Schedule a call from a touchpoint](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/schedule-call-crm-touchpoint.md).
- Compose and send an email to share information, confirm meeting details, or follow up after a call. For more information, see [Send an email from a touchpoint](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/compose-send-emails-crm-touchpoint.md).
- Create a related task to capture preparation work such as researching customer background, identifying stakeholders, or tracking commitments before closing the touchpoint. For more information, see [Create a related task from a touchpoint](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/create-touchpoint-related-tasks.md).
**Parent Topic:**[Using Activity Management](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/using-activity-management.md)
**Related topics**
[Configuring Activity Management](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/configuring-activity-management.md)
[Activity Management](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/explore-activity-management.md)
| title | Create a CRM touchpoint |
| description | Create a CRM touchpoint to log and track customer interactions across the sales cycle. Link touchpoints to accounts, contacts, and associated records to maintain a complete interaction history and support timely follow-ups. |
| locale | en-US |
| canonical_url | https://www.servicenow.com/docs/r/australia/order-management/create-crm-touchpoint.html |
| release | australia |
| topic_type | task |
| last_updated | 2026-09-10 |
| reading_time_minutes | 2 |
| breadcrumb | Activity ManagementSales automation appsUseSales Customer Relationship Management |