Create a transaction persona

task australia Updated May 7, 2026 1 min read quote-tm-create-persona.md

Create a persona in ServiceNow Quote Experience to define a user type and assign user accounts to it in ServiceNow CPQ.

Before you begin

User accounts to assign to the persona must be created in the User Access function in Utilities before they can be assigned to a persona.

Role required: admin

Procedure

Navigate to All > CPQ Administration > Transaction > Personas.
Select + New Persona.
In the Name field, enter the name of the new persona.

The name is mirrored in the Variable Name field in camel case with spaces and special characters removed. For example, entering Eastern Sales Manager produces the variable name easternSalesManager. To use a custom variable name, select the pencil icon to the right of the Variable Name field.
Select Save.
Select + Associate User to assign user accounts to the persona.

The Associate Users control appears, listing user accounts eligible for assignment.
Select the check box next to each user account to assign, then select Done.

Each user account can be assigned to only one persona in ServiceNow Quote Experience.
When prompted to confirm the assignment, select Confirm.

The assigned user accounts appear in the Username list for the persona. To see the new persona in the Personas list, select Personas in the admin menu.

What to do next

Assign the persona to a view to define its field and event access at each stage. For more information, see Create a transaction view.

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---
title: Create a transaction persona
description: Create a persona in ServiceNow Quote Experience to define a user type and assign user accounts to it in ServiceNow CPQ.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/order-management/quote-tm-create-persona.html
release: australia
topic_type: task
last_updated: "2026-05-07"
reading_time_minutes: 1
breadcrumb: [Personas, ServiceNow Quote Experience, Configure, price, quote apps, Configure, Sales Customer Relationship Management]
---

# Create a transaction persona

Create a persona in ServiceNow Quote Experience to define a user type and assign user accounts to it in ServiceNow CPQ.

## Before you begin

User accounts to assign to the persona must be created in the User Access function in Utilities before they can be assigned to a persona.

Role required: admin

## Procedure

1. Navigate to **All** &gt; **CPQ Administration** &gt; **Transaction** &gt; **Personas**.

2. Select **+ New Persona**.

3. In the **Name** field, enter the name of the new persona.

The name is mirrored in the **Variable Name** field in camel case with spaces and special characters removed. For example, entering `Eastern Sales Manager` produces the variable name **easternSalesManager**. To use a custom variable name, select the pencil icon to the right of the **Variable Name** field.

4. Select **Save**.

5. Select **+ Associate User** to assign user accounts to the persona.

The **Associate Users** control appears, listing user accounts eligible for assignment.

6. Select the check box next to each user account to assign, then select **Done**.

Each user account can be assigned to only one persona in ServiceNow Quote Experience.

7. When prompted to confirm the assignment, select **Confirm**.

The assigned user accounts appear in the **Username** list for the persona. To see the new persona in the Personas list, select **Personas** in the admin menu.

## What to do next

Assign the persona to a view to define its field and event access at each stage. For more information, see [Create a transaction view](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/quote-tm-configure-view.md).