Types of content blocks

---
title: Types of content blocks
description: Content blocks, which make up content pages, are reusable pieces of content defined within the system.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/platform-user-interface/content-management-system/r\_TypesOfContentBlocks.html
release: australia
product: Content Management System
classification: content-management-system
topic_type: reference
last_updated: "2026-09-10"
reading_time_minutes: 2
breadcrumb: [Content blocks, Configure Content Management sites, Content Management System, Configure UIs and portals, Configure user experiences]
---

# Types of content blocks

Content blocks, which make up content pages, are reusable pieces of content defined within the system.

Each content block can be used for a different type of content.

-   **[Configure a header block](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/platform-user-interface/content-management-system/t_HeaderBlock.md)**  
A header block is a visual element placed at the top of pages. It provides a place for branding and other important site-wide functionality.
-   **[Create a navigation menu block](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/platform-user-interface/content-management-system/t_CreateNavigationMenuBlock.md)**  
Navigation menu blocks enable you to create a menu of links to different content pages.
-   **[Configure dynamic blocks](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/platform-user-interface/content-management-system/t_CreateADynamicBlock.md)**  
Use dynamic blocks to use scripting or to pull information from the system. Dynamic blocks are where most of your content resides.
-   **[Customize the list block](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/platform-user-interface/content-management-system/t_DefineTheListBlock.md)**  
List blocks are content blocks that dynamically generate a list of links to records within the instance. When a user clicks a link in a list block, the associated information is displayed in a detail page determined by its content type.
-   **[Configure a static HTML block](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/platform-user-interface/content-management-system/t_StaticHTMLBlock.md)**  
Use static blocks for text that does not change. For example, use a static block for a site footer with only the company or organization name. A static HTML block allows any HTML code to be run within a page.
-   **[Configure Flash movie blocks](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/platform-user-interface/content-management-system/t_FlashMovieBlock.md)**  
Use a Flash movie block to embed any Flash movie \(.swf file\) as an attachment or by referencing a URL in a content page.
-   **[Configure content links](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/platform-user-interface/content-management-system/t_ConfigureContentLinks.md)**  
Use content links to create navigational links to information outside your instance. Content links are the predecessors to navigation menus.
-   **[Configure iFrames](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/platform-user-interface/content-management-system/t_IFrame.md)**  
An iFrame embeds a URL on a page within a frame. It can embed external pages or render ServiceNow content.
-   **[Configure a detailed content block](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/platform-user-interface/content-management-system/t_DetailedContentBlock.md)**  
A detailed content block displays the content of an existing document, such as an incident, knowledge article, or service management request. The document type determines the page that a list of documents points to.

**Parent Topic:**[Content blocks](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/platform-user-interface/content-management-system/c_ContentBlocks.md)

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