Sales Customer Relationship Management for Telecommunications

---
title: Sales Customer Relationship Management for Telecommunications
description: The ServiceNow Sales CRM for Telecommunications enables to unify your sales, fulfillment, and service operations on one platform.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/telecom-media-technology/sales-crm.html
release: australia
topic_type: concept
last_updated: "2026-10-05"
reading_time_minutes: 1
breadcrumb: [Telecommunications, Media, and Technology \(TMT\)]
---

# Sales Customer Relationship Management for Telecommunications

The ServiceNow® Sales CRM for Telecommunications enables to unify your sales, fulfillment, and service operations on one platform.

## Get started

By unifying sales, fulfillment, and service operations on one platform, Sales CRM for Telecommunications helps you accelerate deal conversion, automate order orchestration, and deliver consistent customer experiences. It also fosters seamless collaboration between sales, fulfillment, and service teams, all within the unified ServiceNow AI Platform.

<table id="table_b4t_hhl_nnb" class="nav-card"><tbody><tr><td>

[Explore\[Omitted image "bus-explore.svg"\] Alt text:Learn more about Sales CRM for Telecommunications](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/telecom-media-technology/sales-order-management-telecommunications.md)

</td><td>

[Configure\[Omitted image "bus-sdlc.svg"\] Alt text:Plan and configure your implementation](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/telecom-media-technology/configure-somt.md)

</td></tr><tr><td>

[Use\[Omitted image "bus-integration-and-apis.svg"\] Alt text:Use Sales CRM for Telecommunications as an agent](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/telecom-media-technology/using-somt.md)

</td><td>

[Automate\[Omitted image "bus-artificial-intelligence.svg"\] Alt text:Automate order enrichment and fulfillment task suggestions with AI agents](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/telecom-media-technology/ai-in-sales-crm-for-telecommunications.md)

</td></tr></tbody>
</table>## Additional resources

-   Learn more about what's new and changed, see the .
-   Review the multiple TM Forum \(TMF\) Open APIs supported for the product, see [TMF APIs for TMT](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/telecom-media-technology/tmt-api-reference.md).
-   Log in to your ServiceNow® account and find additional information about implementing and deploying Sales CRM for Telecommunications features at the [Best Practices Library](https://mynow.servicenow.com/now/best-practices/home).
-   Access real-time courses, self-paced training, and career resources at [ServiceNow University](https://learning.servicenow.com/lxp?id=learning_course_prev&course_id=ff08c50d9389361056aeb94c5cba10ae&s=1&ssa=3).
-   Find useful resources related to your role and explore best practices at [ServiceNow Impact](https://www.servicenow.com/industries/telecom.html).
-   Connect with other Sales CRM for Telecommunications users at [Now Community](https://www.servicenow.com/community/telecom/ct-p/telecommunication).