Integrating with Salesforce Marketing Cloud

---
title: Integrating with Salesforce Marketing Cloud
description: Integrating your Software Asset Management application with the Salesforce Marketing Cloud service enables you to track your software subscriptions and to reclaim unused licenses.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/it-asset-management/saas-license-management/integrate-with-salesforce-marketing-cloud.html
release: australia
product: SaaS License Management
classification: saas-license-management
topic_type: concept
last_updated: "2026-09-10"
reading_time_minutes: 1
breadcrumb: [Integrate with SaaS applications, SaaS License Management, Software Asset Management, IT Asset Management, Asset Management]
---

# Integrating with Salesforce Marketing Cloud

Integrating your Software Asset Management application with the Salesforce Marketing Cloud service enables you to track your software subscriptions and to reclaim unused licenses.

Use either of the following authentication methods to integrate your ServiceNow instance with Salesforce Marketing Cloud:

-   [Basic authentication](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-asset-management/saas-license-management/integrate-sfmc-basicauth.md)
-   [OAuth 2.0](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-asset-management/saas-license-management/integrate-sfmc-oauth.md)