Renewal play

---
title: Renewal play
description: Use the renewal play to define the account renewal processes in your organization. This playbook is used to drive contract renewals and improve customer retention.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/acct-lifecycle-events/account-lifecycle-renewal-playbook.html
release: brazil
topic_type: concept
last_updated: "2026-09-10"
reading_time_minutes: 1
breadcrumb: [Playbooks, Customer success, Explore, Customer Success Management]
---

# Renewal play

Use the renewal play to define the account renewal processes in your organization. This playbook is used to drive contract renewals and improve customer retention.

The renewal play consists of the following stages:

-   Initiate
-   Assess Opportunity
-   Communicate
-   Track Opportunity
-   Review & Close

For instructions on how to create the renewal play, see [Create a renewal play](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/acct-lifecycle-events/account-lifecycle-create-renewal-playbook.md).