Product adoption

---
title: Product adoption
description: Track how customers use your products and plan their adoption journey using product capability records and adoption roadmaps.
locale: en-us
canonical_url: https://www.servicenow.com/docs/r/acct-lifecycle-events/account-lifecycle-use-product-adopt.html
release: brazil
topic_type: concept
last_updated: "2026-11-06"
reading_time_minutes: 1
breadcrumb: [Customer success, Use, Customer Success Management]
---

# Product adoption

Track how customers use your products and plan their adoption journey using product capability records and adoption roadmaps.

Product adoption tracking captures how customers use your products and capabilities over time. Use the records and roadmaps in this section to measure adoption, identify expansion opportunities, and guide customers toward fuller use of their purchased products.

-   **[Create a product adoption roadmap](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/acct-lifecycle-events/account-lifecycle-create-par-roadmap.md)**  
Create a product adoption roadmap that guides customers through optimal product adoption to achieve maximum business value.
-   **[View product usage and capability data](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/acct-lifecycle-events/account-lifecycle-prod-cap-usage.md)**  
View the product usage and capability data for a specific sold product over a period of time.
-   **[View a product adoption roadmap](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/acct-lifecycle-events/account-lifecycle-view-par-roadmap.md)**  
View and organize products or capabilities into lanes to create a visual adoption plan for customer engagements.

**Parent Topic:**[Customer success](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/acct-lifecycle-events/account-lifecycle-use-cust-success.md)