Create an insight rule

---
title: Create an insight rule
description: Create an insight rule to generate custom insights for an automation business process.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/application-development/automation-center/create-insight-rule.html
release: brazil
product: Automation Center
classification: automation-center
topic_type: task
last_updated: "2026-09-10"
reading_time_minutes: 1
breadcrumb: [Working with automations, Use, Automation Center, Discover, AI Workflow Factory Prime, Agentic app development, Building applications]
---

# Create an insight rule

Create an insight rule to generate custom insights for an automation business process.

## Before you begin

This task must be performed in the classic environment.

Role required: sn\_ac.automation\_technical\_user or sn\_ac.automation\_admin

## About this task

When an insight rule is processed, it generates an insight. Insights appear on the Insights widget in the Executions dashboard of Automation Center Workspace.

## Procedure

1.  Navigate to **All** > **Automation Center** > **Administration** > **Insight Rules**.

2.  Select **New**.

3.  On the form, fill in the fields.

4.  Select **Submit**.


-   **[Create an insight trigger](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/application-development/automation-center/create-insight-trigger.md)**  
Create an active insight trigger so that you can run the related insight rule.
-   **[Write a script for an automation message variable](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/application-development/automation-center/create-message-variable-auto-center.md)**  
Write JavaScript code input for variables that are added in the message of an insight rule.

**Parent Topic:**[Working with automations](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/application-development/automation-center/automations.md)

**Related topics**  


[Insight rule form](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/application-development/automation-center/insight-rule-form.md)