Add an audience to your UI Builder page

task brazil Updated Sep 10, 2026 1 min read configure-audiences.md

Add one or more audiences to your page or page variant.

Before you begin

Role required: admin

The glide.ux.user_criteria_enabled property needs to be set to true to configure access for users based on role, department, group, location, or company. See Enable the user criteria property, for more information.

Procedure

Navigate to All > Now Experience Framework > UI Builder.
Open the experience with the page that you want to edit.
Expand the page to expose the associated variants.
Next to the page variant that you want to edit, select the Open settings icon [Omitted image "gear-icon.png"] Alt text:.
In the page variant settings window, select Edit all audiences.

[Omitted image "audience-edit-all.png"] Alt text: Arrow pointing to edit all audiences link to add or edit audiences.
Click + Add.

[Omitted image "audience-add-link.png"] Alt text: Arrow pointing at the add audience button.
Select an audience in the audience field.

[Omitted image "audience-select.png"] Alt text: Audience field expanded to show list of available audiences.

Note: If an audience you need is not listed, you can choose the Open audiences in platform link to create one.
Set the order of the audiences.

Note: To give higher priority to an audience, enter a lower number. If a user is part of multiple audiences, the audience with the highest priority is used.
Check Active if you want the audience to be able view the page.
Select Save.

The audience displays in the Audiences list.

[Omitted image "audience-result.png"] Alt text: Specified audiences displayed in the audiences list.
Select Done.

Enable the user criteria property
Enable the user criteria property to configure access for users based on role, department, group, location, or company in UI Builder.

Parent Topic:Manage UI Builder pages and page variants

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---
title: Add an audience to your UI Builder page
description: Add one or more audiences to your page or page variant.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/application-development/ui-builder/configure-audiences.html
release: brazil
product: UI Builder
classification: ui-builder
topic_type: task
last_updated: "2026-09-10"
reading_time_minutes: 1
breadcrumb: [Manage UI Builder pages and page variants, Working in UI Builder, UI Builder, Builder library, Developing your application, Classic app development, Building applications]
---

# Add an audience to your UI Builder page

Add one or more audiences to your page or page variant.

## Before you begin

Role required: admin

The **glide.ux.user\_criteria\_enabled** property needs to be set to **true** to configure access for users based on role, department, group, location, or company. See [Enable the user criteria property](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/application-development/ui-builder/enable-user-criteria-property.md), for more information.

## Procedure

1. Navigate to **All** &gt; **Now Experience Framework** &gt; **UI Builder**.

2. Open the experience with the page that you want to edit.

3. Expand the page to expose the associated variants.

4. Next to the page variant that you want to edit, select the Open settings icon \[Omitted image "gear-icon.png"\] Alt text:.

5. In the page variant settings window, select **Edit all audiences**.

\[Omitted image "audience-edit-all.png"\] Alt text: Arrow pointing to edit all audiences link to add or edit audiences.

6. Click **+ Add**.

\[Omitted image "audience-add-link.png"\] Alt text: Arrow pointing at the add audience button.

7. Select an audience in the audience field.

\[Omitted image "audience-select.png"\] Alt text: Audience field expanded to show list of available audiences.

**Note:** If an audience you need is not listed, you can choose the **Open audiences in platform** link to create one.

8. Set the order of the audiences.

**Note:** To give higher priority to an audience, enter a lower number. If a user is part of multiple audiences, the audience with the highest priority is used.

9. Check **Active** if you want the audience to be able view the page.

10. Select **Save**.

The audience displays in the **Audiences** list.

\[Omitted image "audience-result.png"\] Alt text: Specified audiences displayed in the audiences list.

11. Select **Done**.

- **[Enable the user criteria property](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/application-development/ui-builder/enable-user-criteria-property.md)**
Enable the user criteria property to configure access for users based on role, department, group, location, or company in UI Builder.

**Parent Topic:**[Manage UI Builder pages and page variants](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/application-development/ui-builder/work-pages.md)