Configure branding for your self-configured bot

task brazil Updated Sep 10, 2026 1 min read slack-brand-self-configured.md

Configure your self-configured Slack app's branding. You have the flexibility to customize the default ServiceNow branding for the Slack self-configured bot name and icon.

Before you begin

Verify that you have completed integrating Virtual Agent with a aelf-configured bot in Slack before customizing the branding options.

Role required: admin

Procedure

Log in to the Slack admin center.
Select Your apps and select a bot from for which you want to change the branding settings.
Navigate to Settings > Basic Information > Display Information.
In the Display Information section, you can update the following details:
1. App name: Name of your Self-configured bot.
2. Short description: A short sentence describing your Self-configured bot.
3. App icon & Preview: Image representing your Self-configured bot on the conversation body.
  
  Note: Verify that the image you would like to upload as the app icon is a square between 512 px by 512 px and 2000 px by 2000 px.
4. Background color: Background color of your bot icon while on the conversation body.
5. Long description: Description of your self-configured bot to show on your App Detail page.
Select Save Changes.

Parent Topic:Configure Virtual Agent settings for Slack

Keywords configurebrandingself-configured botSlacknameicon

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---
title: Configure branding for your self-configured bot
description: Configure your self-configured Slack app's branding. You have the flexibility to customize the default ServiceNow branding for the Slack self-configured bot name and icon.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/conversational-interfaces/virtual-agent/slack-brand-self-configured.html
release: brazil
product: Virtual Agent
classification: virtual-agent
topic_type: task
last_updated: "2026-09-10"
reading_time_minutes: 1
keywords: [configure, branding, self-configured bot, Slack, name, icon]
breadcrumb: [Configure Virtual Agent settings for Slack, Slack, Integrate VA with messaging apps, Conversational Integration apps for Virtual Agent, Conversational Interfaces]
---

# Configure branding for your self-configured bot

Configure your self-configured Slack app's branding. You have the flexibility to customize the default ServiceNow branding for the Slack self-configured bot name and icon.

## Before you begin

Verify that you have completed integrating Virtual Agent with a aelf-configured bot in Slack before customizing the branding options.

Role required: admin

## Procedure

1. Log in to the [Slack admin center](https://app.slack.com/).

2. Select **Your apps** and select a bot from for which you want to change the branding settings.

3. Navigate to **Settings** &gt; **Basic Information** &gt; **Display Information**.

4. In the Display Information section, you can update the following details:

1. **App name**: Name of your Self-configured bot.

2. **Short description**: A short sentence describing your Self-configured bot.

3. **App icon &amp; Preview**: Image representing your Self-configured bot on the conversation body.

**Note:** Verify that the image you would like to upload as the app icon is a square between 512 px by 512 px and 2000 px by 2000 px.

4. **Background color**: Background color of your bot icon while on the conversation body.

5. **Long description**: Description of your self-configured bot to show on your App Detail page.

5. Select **Save Changes**.

**Parent Topic:**[Configure Virtual Agent settings for Slack](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/conversational-interfaces/virtual-agent/configure-va-slack-settings.md)