Customer Relationship Management

---
title: Customer Relationship Management
description: Use the ServiceNow Customer Relationship Management \(CRM\) products to manage customer interactions, service requests, field operations, and order fulfillment across the full customer lifecycle.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/customer-relationship-management/customer-relationship-mgmt-landing.html
release: brazil
topic_type: concept
last_updated: "2026-09-10"
reading_time_minutes: 2
---

# Customer Relationship Management

Use the ServiceNow® Customer Relationship Management \(CRM\) products to manage customer interactions, service requests, field operations, and order fulfillment across the full customer lifecycle.

<table id="table_iwv_lpv_klb" class="nav-card"><tbody><tr><td>

[About CRM \[Omitted image "bus-learn.svg"\] Alt text:Learn how CRM can help you with its key features and benefits.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/customer-relationship-management/crm-about-customer-relationship-mgmt.md)

</td><td>

[Data Management \[Omitted image "bus-it-leader.svg"\] Alt text: Understand how the CRM portfolio is built on a shared data foundation.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/customer-relationship-management/crm-data-management.md)

</td><td>

[Workspace Experience \[Omitted image "bus-agent-workspace-1.svg"\] Alt text:Create a unified, configurable environment for agents to do their work.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/customer-relationship-management/crm-workspace-experience.md)

</td></tr><tr><td>

[Self Service \[Omitted image "bus-integration-and-apis.svg"\] Alt text: Give customers the tools they need to help themselves.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/customer-relationship-management/crm-self-service.md)

</td><td>

[CRM Products \[Omitted image "bus-optimize-manage.svg"\] Alt text: Understand the different products that make up the CRM portfolio.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/customer-relationship-management/crm-product-portfolio.md)

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</td></tr></tbody>
</table>## Additional resources

-   Log in to your ServiceNow® account and find additional information about implementing and deploying CRM features at [Now Create](https://learning.servicenow.com/nowcreate).
-   Access real-time courses, self-paced training, and career resources at [ServiceNow University](https://learning.servicenow.com/lxp/en/pages/servicenow)
-   Find useful resources related to your role and explore best practices at the [Customer Success Center](https://www.servicenow.com/success.html).
-   Connect with other Customer Service Management users at [Now Community](https://www.servicenow.com/community/).

-   **[CRM products](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/customer-relationship-management/crm-product-portfolio.md)**  
Use the ServiceNow CRM products to manage customer interactions, service requests, field operations, and order fulfillment across the full customer lifecycle. Whether you are starting or expanding a CRM implementation, learn more about the available products, features, and workflows that can help your organization deliver consistent, connected customer experiences.