Product idea form

---
title: Product idea form
description: Learn about the fields of the Product idea form. Use this form to create or edit the details of a product idea in Strategic Planning.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/it-business-management/product-feedback/product-idea-form.html
release: brazil
product: Product Feedback
classification: product-feedback
topic_type: reference
last_updated: "2026-09-10"
reading_time_minutes: 2
breadcrumb: [Form field information for Feedback application, Reference, Feedback in Strategic Planning, Strategic Planning, Strategic Portfolio Management]
---

# Product idea form

Learn about the fields of the Product idea form. Use this form to create or edit the details of a product idea in Strategic Planning.

<table id="table_qwn_3lp_5xb"><thead><tr><th>

Field

</th><th>

Description

</th></tr></thead><tbody><tr><td>

Name

</td><td>

Brief description of the product idea.

</td></tr><tr><td>

Description

</td><td>

Detailed description of the product idea.

</td></tr><tr><td>

Planning state

</td><td>

State of the product idea. The available options are:-   New
-   In Review
-   Prioritized
-   Done
-   Cancelled

</td></tr><tr><td>

Owner

</td><td>

User assigned to this product idea.

</td></tr><tr><td>

MoSCoW

</td><td>

Priority of the product idea is based on its importance. The available options are:-   Must have
-   Should have
-   Could have
-   Won't have

</td></tr><tr><td>

Created by

</td><td>

User who created this product idea.

</td></tr><tr><td>

Product

</td><td>

Product associated with the product idea.

</td></tr><tr><td>

Customers

</td><td>

Customers who have shown interest in the product idea. This field is automatically set based on the linked feedback.

</td></tr><tr><td>

Locations

</td><td>

Location impacted by the product idea.

</td></tr><tr><td>

Department

</td><td>

Department associated with the product idea.

</td></tr><tr><td>

Strategic program

</td><td>

Strategic program associated with the product idea.

</td></tr><tr><td>

Work notes

</td><td>

Notes for adding and tracking the activity of the product idea.

</td></tr></tbody>
</table>|Field|Description|
|-----|-----------|
|Approved start date|Approved start date for this product idea.|
|Approved end date|Approved end date for this product idea.|

|Field|Description|
|-----|-----------|
|Priority|Priority of this product idea.|

The following is the list of related tabs:

-   Planning items tab: Displays all the planning items that are linked with the product idea record. For more information, see [Associate a feedback or product idea with a planning item](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/it-business-management/product-feedback/associate-feedback-with-planning-item.md).
-   Goal Relationships tab: Displays all the goals that are linked with the product idea record. For more information, see [Associate a product idea with a goal](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/it-business-management/product-feedback/associate-product-idea-with-goals.md).
-   Feedback tab: Displays all the feedback records that are linked with the product idea record. For more information, see [Associate a product idea with feedback](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/it-business-management/product-feedback/associate-product-idea-with-feedback.md).
-   Docs tab: Displays documents or information related to the product idea record. For more information, see [Manage documentation in Feedback application](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/it-business-management/product-feedback/manage-documents-with-pf.md).
-   Related items tab: Displays all the non-planning items that are linked with the product idea record. This tab is only available if the non-planning items are linked. For more information, see [Associate feedback or product ideas with non-planning items](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/it-business-management/product-feedback/associate-feedback-with-non-planning-item.md).

**Parent Topic:**[Form field information for Feedback application](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/it-business-management/product-feedback/form-field-information-for-product-feedback.md)

**Related topics**  


[Create a product idea in Strategic Planning](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/it-business-management/product-feedback/create-product-idea-in-sp.md)

[Feedback form](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/it-business-management/product-feedback/feedback-form.md)