View buying group engagement metrics

---
title: View buying group engagement metrics
description: View a buying group engagement metrics to track how individual members and the group as a whole interact across marketing and sales activities, providing a consolidated view of participation, engagement levels, and buying readiness throughout the buying group lifecycle.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/order-management/create-new-buying-group-engagement-metrics.html
release: brazil
topic_type: task
last_updated: "2026-09-10"
reading_time_minutes: 2
breadcrumb: [Buying Group, Sales automation apps, Use, Sales Customer Relationship Management]
---

# View buying group engagement metrics

View a buying group engagement metrics to track how individual members and the group as a whole interact across marketing and sales activities, providing a consolidated view of participation, engagement levels, and buying readiness throughout the buying group lifecycle.

## Before you begin

Role required: bg\_admin; bg\_writer

**Note:**

Engagement metrics are created automatically when Buying Group members are added. They update as members interact through marketing and sales activities and reflect current participation over time.

## Procedure

1.  Select the Buying Group record where you want to view buying group engagement metrics.

2.  Navigate to **All** > **Buying Group** > **All Buying Groups**.

3.  Go to **Buying Group Engagement Metrics** tab and view the listed metrics for each Buying Group member.

4.  On the form, view the fields:

<table id="table_fdh_1yf_g3c"><thead><tr><th>

Fields

</th><th>

Description

</th></tr></thead><tbody><tr><td>

Engagement Score

</td><td>

A system‑generated score that reflects the level of engagement of the Buying Group member based on signals, events, and activities across marketing and sales interactions.

</td></tr><tr><td>

Contact Member

</td><td>

Identifies the Buying Group member \(contact\) to whom the engagement metrics apply. Metrics are tracked at the individual member level within the context of the Buying Group.

</td></tr><tr><td>

Last Engaged Date

</td><td>

The most recent date and time when the Buying Group member interacted through a tracked marketing or sales activity. This indicates how recently the individual participated.

</td></tr><tr><td>

Rating

</td><td>

A qualitative classification derived from engagement data that summarizes the member’s overall engagement level within the Buying Group:-   Cold: Indicates little to No recent engagement from the member or group. This suggests limited participation in marketing or sales interactions and may signal low awareness, low interest, or disengagement.
-   Warm: Indicates some engagement activity, but participation is inconsistent or limited. This suggests early or moderate involvement, with potential need for follow‑up or role alignment.
-   Hot: Indicates strong and recent engagement. This suggests active participation in the buying process and alignment with the ongoing sales or evaluation motion.
-   Super hot: Indicates very high and sustained engagement. This suggests strong involvement, high responsiveness, and a likely influence on decision progress.


</td></tr></tbody>
</table>
**Parent Topic:**[Using Buying Group](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/order-management/using-buying-group.md)

**Related topics**  


[Configuring Buying Group](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/order-management/configure-buying-group.md)

[Buying Group](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/order-management/explore-buying-group.md)