Sales automation

reference brazil Updated Sep 10, 2026 2 min read lead-opportunity-landing.md

Raw file servicenow.com

ServiceNow® sales automation applications support your sales life cycle from capturing leads to forecasting revenue. Explore each module to streamline engagement, optimize territory coverage, and drive conversion.

Get started

Select a link from the following table to learn about key features and benefits of an application and how it can be used by the user personas in your sales organization.

Application	Description
Lead Management	Capture, qualify, and nurture potential customers.
Customer Engagement Sequences	Automate and personalize outreach strategies.
Buying Group	Create solution-specific buying groups, assign stakeholder roles, and link to opportunities.
Opportunity Management	Track and advance sales opportunities through the pipeline.
Sales Forecasting	Predict revenue and plan resources with confidence.
Sales Territory Management	Define and manage sales regions for better coverage.
Activity Management	Plan, execute, capture, and track customer interactions across multiple channels throughout the customer life cycle.

What to explore next

Configure the sales automation applications, so your agents can use them in their sales workflows. For more information, see Configuring the sales automation applications.

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---
title: Sales automation
description: ServiceNow sales automation applications support your sales life cycle from capturing leads to forecasting revenue. Explore each module to streamline engagement, optimize territory coverage, and drive conversion.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/order-management/lead-opportunity-landing.html
release: brazil
topic_type: reference
last_updated: "2026-09-10"
reading_time_minutes: 2
breadcrumb: [Explore, Sales Customer Relationship Management]
---

# Sales automation

ServiceNow® sales automation applications support your sales life cycle from capturing leads to forecasting revenue. Explore each module to streamline engagement, optimize territory coverage, and drive conversion.



## Get started

Select a link from the following table to learn about key features and benefits of an application and how it can be used by the user personas in your sales organization.

|Application|Description|
|-----------|-----------|
|[Lead Management](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/order-management/lead-management.md)|Capture, qualify, and nurture potential customers.|
|[Customer Engagement Sequences](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/order-management/explore-customer-engagement-sequences.md)|Automate and personalize outreach strategies.|
|[Buying Group](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/order-management/explore-buying-group.md)|Create solution-specific buying groups, assign stakeholder roles, and link to opportunities.|
|[Opportunity Management](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/order-management/opportunity-management.md)|Track and advance sales opportunities through the pipeline.|
|[Sales Forecasting](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/order-management/sales-forecasting.md)|Predict revenue and plan resources with confidence.|
|[Sales Territory Management](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/order-management/explore-sales-territory-management.md)|Define and manage sales regions for better coverage.|
|[Activity Management](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/order-management/explore-activity-management.md)|Plan, execute, capture, and track customer interactions across multiple channels throughout the customer life cycle.|

## What to explore next

Configure the sales automation applications, so your agents can use them in their sales workflows. For more information, see [Configuring the sales automation applications](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/order-management/configuring-lead-opportunity-mgt.md).