Sales Customer Relationship Management

---
title: Sales Customer Relationship Management
description: ServiceNow Sales Customer Relationship Management \(Sales CRM\) applications enables organizations to manage the product sales life cycle. Your agents can use these applications to generate pre-sales leads and opportunities, provide sales quotes, capture and fulfill orders, work with contracts and entitlements, and manage the customer order workflow for changes.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/order-management/order-mgt-overview.html
release: brazil
topic_type: concept
last_updated: "2026-09-10"
reading_time_minutes: 1
---

# Sales Customer Relationship Management

ServiceNow® Sales Customer Relationship Management \(Sales CRM\) applications enables organizations to manage the product sales life cycle. Your agents can use these applications to generate pre-sales leads and opportunities, provide sales quotes, capture and fulfill orders, work with contracts and entitlements, and manage the customer order workflow for changes.

<table id="table_qq4_trz_3tb" class="nav-card"><tbody><tr><td>

[Explore \[Omitted image "bus-explore.svg"\] Alt text: Learn how you can use the Sales CRM applications.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/order-management/som-exploring.md)

</td><td>

[Configure \[Omitted image "bus-sdlc.svg"\] Alt text: Plan and configure your Sales CRM implementation.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/order-management/som-configuring.md)

</td><td>

[Use \[Omitted image "bus-agent-workspace-1.svg"\] Alt text: Use the Sales CRM applications as an agent.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/order-management/som-using.md)

</td></tr><tr><td>

[Integrate \[Omitted image "bus-integration-and-apis.svg"\] Alt text: Extend capabilities in Sales CRM by integrating with other applications.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/order-management/order-mgt-integrating.md)

</td><td>

[Reference \[Omitted image "bus-learn.svg"\] Alt text: Get details about components such as fields, tables, and properties.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/order-management/som-reference.md)

</td><td>

[Automate \[Omitted image "bus-ai-otto.svg"\] Alt text: Improve customer, agent, and partner productivity and user experience with AI‑powered tools and workflows.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/order-management/ai-capabilities-sales-crm.md)

</td></tr></tbody>
</table>## Additional resources

-   Learn more about what's new and changed, see the [Sales Customer Relationship Management release notes](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/release-notes/sales-order-management-rn-landing.md).
-   Log in to your ServiceNow® account and find additional information about implementing and deploying Sales CRM features at the [Best Practices Library](https://mynow.servicenow.com/now/best-practices/home).
-   Access real-time courses, self-paced training, and career resources at [ServiceNow University](https://learning.servicenow.com/lxp/en/pages/servicenow).
-   Find useful resources related to your role and explore best practices at [ServiceNow Impact](https://www.servicenow.com/impact.html).
-   Connect with other Sales CRM users at [Now Community](https://www.servicenow.com/community/sales-customer-relationship/ct-p/sales-order-management).