Create a theme with AI in Theme Builder

---
title: Create a theme with AI in Theme Builder
description: Use AI-powered theme creation in Theme Builder to generate themes from brand images or brand guidelines. Preview and refine results in the Create a theme wizard.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/platform-user-interface/tb-create-a-theme-ai.html
release: brazil
topic_type: task
last_updated: "2026-09-10"
reading_time_minutes: 3
breadcrumb: [Theme creation with AI, Configuring Next Experience with Theme Builder, Working with themes, Configure, Next Experience UI, Configure UIs and portals, Configure user experiences]
---

# Create a theme with AI in Theme Builder

Use AI-powered theme creation in Theme Builder to generate themes from brand images or brand guidelines. Preview and refine results in the Create a theme wizard.

## Before you begin

This feature requires:

-   The ServiceNow Otto for Creator application must be installed. See [Install ServiceNow Otto for Creator](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/application-development/install-now-assist-for-creator.md).

Role required: ui\_builder\_admin

For information on granular roles, see [Granular admin roles](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/platform-security/granular-admin-roles.md).

## Procedure

1.  Navigate to **All** > **Now Experience Framework** > **Theme Builder**.

    The Theme Builder landing page opens in a new tab and is displayed in the Home page view.

    \[Omitted image "tb-ai-home.png"\] Alt text: Theme Builder Home screen.

2.  Select **Create a theme**.

    The Create a theme wizard opens. Selections are saved automatically as you progress through the wizard.

3.  Enter the name and a description of your new theme, and select **Next**.

4.  Choose how to define your theme colors.

    |Option|Action|
    |------|------|
    |**Upload brand image or brand guidelines PDF**|AI automatically extracts a color palette from your image or brand guidelines PDF..|
    |**Select __Handpick my colors__**|Manually choose your theme colors|



    \[Omitted image "tb-nap-wizard-flow-2-ap2.png"\] Alt text: Theme Creation wizard showing the option to upload an image or PDF file or handpick colors to generate a color palette.

5.  If you chose to upload a brand image or brand guidelines file, generate your theme colors using AI.

    1.  Upload your brand image or brand guidelines file.

        Supported formats are JPEG, JPG, PNG, and SVG with a maximum size of 1 MB.Supported formats for brand guidelines are PDF with a maximum size of 20 MB.\[Omitted image "tb-nap-wizard-upload-image.png"\] Alt text: Theme Creation wizard showing a brand image uploaded to generate a color palette using AI.

    2.  Select **Generate Palette**.

    3.  Review the AI‑generated primary and secondary colors, then use the simplified preview to see where the colors appear in your instance.

    4.  Modify the palette by selecting either the Primary or Secondary tile and select the **add \(+\)** button or choose from the AI-generated supporting colors.

        **Note:** The AI detects up to eight colors from your image, with the two most dominant pre-selected as the primary and secondary. Any additional detected colors are suggested as available options that you can swap in as needed.

        \[Omitted image "tb-nap-wizard-flow-manage-colors.png"\] Alt text: Theme Creation wizard showing primary and secondary colors with a color selector for adjusting the primary palette.

    5.  Choose a new color from the color selector and select **Apply**.

    6.  Select **back** to return and choose a different image or to handpick your colors.

    7.  Select **Next**.

6.  If you selected **Handpick my colors**, define your theme colors manually.

    1.  Select the Primary tile and choose your brand's primary color from the color selector or enter a value using HEX, RGB, or HSL.

        \[Omitted image "tb-select-primary-color.png"\] Alt text: Your brand's primary color

    2.  After you identify the primary color of your brand, select **Apply**.

    3.  Select the Secondary tile and choose your brand's secondary color from the color selector.

    4.  Select **Apply**.

    5.  Select **Generate with AI instead** to return to the AI-generated palette step.

    6.  Select **Next**.

7.  Upload your brand logo, confirm it appears correctly in the preview, and select **Next**.

    If you don't add a logo, the ServiceNow logo is used.

8.  Select the preferred font for your text and select **Next**.

9.  Select the corner shape of your components in the interface, such as the buttons, modals, and drop-down menus, and select **Next**.

10. Review your selections and select **Create theme**.

    **Note:** From this screen, you can edit any part of the theme before selecting **Create theme**. After the theme is created, any changes you make are automatically saved.

    \[Omitted image "tb-nap-wizard-flow-summary.png"\] Alt text: Final review screen showing theme information, brand colors, and a preview before creating the theme.


## Result

Your theme is saved as a draft in Theme Builder and appears in the Unpublished section of the Manager page.

## What to do next

The Editor view opens. From there, you can modify or publish your theme. See [Manage or edit a theme with Theme Builder](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/platform-user-interface/tb-edit-theme.md) and [Publish your themes with Theme Builder](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/platform-user-interface/tb-apply-theme.md).

**Parent Topic:**[Theme creation with AI](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/platform-user-interface/theme-creation-with-ai.md)