Retail questionnaire

---
title: Retail questionnaire
description: Create customizable questionnaire templates to collect customer feedback and survey data for retail operations. Templates can be customized for specific business needs.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/retail-industry/rahi-retail-create-a-questionnaire-template.html
release: brazil
topic_type: concept
last_updated: "2026-03-12"
reading_time_minutes: 1
keywords: [questionnaire template, customer feedback, retail survey, data collection, template configuration]
breadcrumb: [Retail store plans, Explore, Retail]
---

# Retail questionnaire

Create customizable questionnaire templates to collect customer feedback and survey data for retail operations. Templates can be customized for specific business needs.

Questionnaire templates in Retail Operations provide a standardized framework for conducting surveys, and gathering operational data. These templates simplify survey creation by providing predefined question types, response formats, and data fields, which can be customised for specific retail scenarios.

## Benefits of questionnaire templates

Using questionnaire templates offers several advantages for retail operations:

-   **Consistency**: Standardized question formats ensure uniform data collection across different surveys and locations.
-   **Data quality**: Structured templates help maintain data integrity and improve response quality.
-   **Scalability**: Templates can be deployed across multiple retail locations or departments.

## Types of questionnaire templates

Retail Operations supports various types of questionnaire templates designed for different business scenarios:

|Template Type|Description|Common Use Cases|
|-------------|-----------|----------------|
|HQ Communication|Templates focused on creating questionnaires for selected stores|Promotional campaign rollout,Product recall oversight|
|Product Feedback|Templates designed to collect opinions and reviews about specific products|Product reviews, feature requests, quality assessments|
|Employee Engagement|Templates for gathering feedback from retail staff and employees|Job satisfaction surveys, training feedback, workplace environment assessments|
|Market Research|Templates for conducting market analysis and customer behavior studies|Brand awareness studies, purchasing behavior analysis, demographic research|
|Operational Assessment|Templates for evaluating store operations and process effectiveness|Store audits, process improvement surveys, compliance assessments|

-   **[Smart Assessment questionnaires for Retail](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/retail-industry/rahi-retail-smart-assessment-questionnaires.md)**  
Smart Assessment enables users with the sn\_rtl\_hq\_ops.plan\_author role to create smart assessment templates and associate them with store tasks.
-   **[Create questionnaire for a store plan](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/retail-industry/rahi-retail-create-questionnaire.md)**  
Create questionnaire for a store plan on CSM/FSM Worskpace.
-   **[Using smart assessment template designer](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/retail-industry/using-smart-assessment-template-designer.md)**  
You can create assessment templates and add instructions, questions, and reference information by using the template designer in the Smart Assessment Engine application. Smart assessments can help you to evaluate various situations, aspects, or records.

**Parent Topic:**[Retail store plans](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/retail-industry/rahi-retail-retail-multistore-operational-planning.md)