Gamification

---
title: Gamification
description: Encourage users to participate and contribute content in the community by providing incentives in the form of points, achievement levels, and badges.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/customer-service-management/communities/communities-gamification.html
release: brazil
product: Communities
classification: communities
topic_type: concept
last_updated: "2026-09-10"
reading_time_minutes: 4
breadcrumb: [Using communities, Communities, Customer Service Management]
---

# Gamification

Encourage users to participate and contribute content in the community by providing incentives in the form of points, achievement levels, and badges.

**Important:**

Starting with the Brazil release, Communities is being prepared for future deprecation. It will be hidden and no longer installed on new instances but will continue to be supported. For details, see the [Deprecation Process \[KB0867184\]](https://support.servicenow.com/kb_view.do?sysparm_article=KB0867184) article in the Now Support Knowledge Base.

Use the gamification framework to:

-   Configure point values associated with specific user activities.
-   Define achievement levels based on earned points.
-   Create and assign badges to recognize users.

Community administrators can:

-   Create [rules](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/customer-service-management/communities/gamification-components-rules.md) and configure [points](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/customer-service-management/communities/gamification-components-points.md) that users receive for activities on the community.
-   Create [tracks](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/customer-service-management/communities/gamification-components-tracks.md) to logically separate points assigned in the communities into different areas.
-   Create [levels](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/customer-service-management/communities/gamification-components-levels.md) in the community where users can achieve expertise or a reputation and then configure level ranges within each level definition.
-   Create [badges](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/customer-service-management/communities/gamification-components-badges.md) to award to users for different achievements.

Community users can:

-   Perform activities and accrue points.
-   Achieve levels based on point totals.
-   View leaderboards to find community experts on specific forums or topics.
-   See their own standing within the community.
-   See gamification achievements on their user profiles.

-   **[Gamification components](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/customer-service-management/communities/gamification-components.md)**  
The gamification feature includes several components, such as rules, levels, and tracks, that enable users to earn points and badges for community activities.
-   **[Gamification user interface components](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/customer-service-management/communities/communities-gamification-UI.md)**  
Gamification information appears on leaderboards, the user profile page, and content pages.
-   **[Moderate gamification](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/customer-service-management/communities/communities-gamification-moderate.md)**  
Monitor points earned by users and award points and badges to users based on their participation within the community.

**Parent Topic:**[Using communities](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/customer-service-management/communities/using-communities.md)

**Related topics**  


[Community homepage features for logged in users]()

[Navigating the activity feed]()

[Navigating the forum homepage]()

[Community homepage features for non-logged in users]()

[Self-register to a community]()

[Search the community]()

[Use a community profile]()

[Community subscriptions]()

[Request membership to a forum]()

[Accept an invitation to join a forum]()

[Post and respond to content in the community]()

[Report inappropriate community content]()

[Add featured content in a community]()

[Email a community user]()

[View a list of questions and create a case]()