Sales promotion campaign use case

---
title: Sales promotion campaign use case
description: Use case scenarios demonstrate when and how to use the Sales Promotion application to create and manage a promotion campaign. This example shows how to streamline promotion setup, claim processing, and dealer visibility.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/manufacturing/mco-sales-promotion-campaign-use-case.html
release: brazil
topic_type: concept
last_updated: "2026-09-10"
reading_time_minutes: 1
keywords: [sales promotion, campaigns, loyalty discount, claim management, dealer portal]
breadcrumb: [Sales promotion, MCO core, Explore, Manufacturing Commercial Operations]
---

# Sales promotion campaign use case

Use case scenarios demonstrate when and how to use the Sales Promotion application to create and manage a promotion campaign. This example shows how to streamline promotion setup, claim processing, and dealer visibility.

## Scenario

Alectri wants to promote 2024 Epsilon EV sales in the U.S. through a loyalty discount program. Sales teams managing promotions and dealers processing claims must address these challenges:

-   Process inefficiency: Disconnected systems and lack of standardization lead to inconsistent execution.
-   Visibility gaps: Limited insight into active promotions and dealer claims.
-   Approval delays: Missing information and incomplete documentation slow processing cycles.
-   Dealer friction: Dealers struggle to access promotions and submit claims efficiently.

## Solution

Create and manage the promotion using the Sales Promotion application through four key workflow phases:

1.  Create: Configure promotion timeline, type, eligible products, dealer scope, and discount amounts.
2.  Configure: Build questionnaire template with required fields \(loyalty number, vehicle details, customer info\) and validation checklist with documentation requirements.
3.  Target: Select eligible products \(2024 Epsilon EV\) and dealer regions \(North America dealerships\).
4.  Publish and Monitor: Publish campaign to dealers via portal and track claims and approvals in real-time.

The [Sales promotion](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/manufacturing/mco-sales-promotion.md) workspace provides real-time visibility into active promotions, claims, and approval status.

## Benefits

Compare the impact of using the Sales Promotion application:

|Without MCO|With MCO Sales Promotion|
|-----------|------------------------|
|Manual, error-prone setup|Standardized templates verify complete configuration.|
|Slow claim processing|Required fields and checklists reduce delays.|
|Limited dealer access|Portal enables self-service claim submission.|
|No unified visibility|Single dashboard for promotions, claims, and approvals.|

## Outcome

Alectri creates and manages a loyalty discount promotion across North America. Validation checklists verify complete claims, reducing processing time and enabling dealer self-service claim submission.