AI Admin Hub
ServiceNow Otto uses generative AI to enhance user productivity and efficiency through conversation and proactive experiences. Starting with the Brazil release, AI Admin Hub is being prepared for deprecation and replacement by AI Admin Center.
Note:
Starting with the Brazil release, AI Admin Hub is being prepared for deprecation and replacement by AI Admin Center. Everything you manage here is available in AI Admin Center, plus more tools to manage and get the most from AI. You can continue to use AI Admin Hub for a limited time during the transition. For details, see the Deprecation Process [KB0867184] article in the Now Support Knowledge Base.
Depending on your license, you will have access to certain application features, generative AI skills, agentic workflows and AI agents. For more information see ServiceNow product tiers.
See https://www.servicenow.com/community/now-assist-articles/now-assist-quick-start-guide/ta-p/2685044 to read about the foundation of generative AI at ServiceNow®.
Get started
- Not all model providers are available for customers with in-country SKUs, and some AI products/features are currently unavailable for in-country customers. For more information, see the KB1584492 article in the Now Support Knowledge Base. Be sure to check for model provider availability updates in future releases.
- Some AI products/features are currently unavailable for customers in the FedRAMP, NSC DOD IL5, or Australia IRAP-Protected data centers, self-hosted customers, or in other restricted environments. For more information, see the KB0743854 article in the Now Support Knowledge Base. Be sure to check for availability updates in future releases.
- Some AI products/features are currently available only for customers in some regions. Be sure to check for availability updates in future releases.
- Some AI products and skills are not available in Regulated Markets. For more information, see KB2593939: Regulated Markets AI Products/Skills Not Available. Be sure to check for availability updates in future releases.
AI limitations
This application uses artificial intelligence (AI) and machine learning, which are rapidly evolving fields of study that generate predictions based on patterns in data. As a result, this application may not always produce accurate, complete, or appropriate information. Furthermore, there is no guarantee that this application has been fully trained or tested for your use case. To mitigate these issues, it is your responsibility to test and evaluate your use of this application for accuracy, harm, and appropriateness for your use case, employ human oversight of output, and refrain from relying solely on AI-generated outputs for decision-making purposes. This is especially important if you choose to deploy this application in areas with consequential impacts such as healthcare, finance, legal, employment, security, or infrastructure. You agree to abide by ServiceNow’s AI Acceptable Use Policy, which may be updated by ServiceNow.
Data processing
This application requires data to be transferred from ServiceNow customers' individual instances to a centralized ServiceNow environment, which may be located in a different data center region from the one where your instance is, and potentially to a third-party cloud provider, such as Microsoft Azure. This data is handled per ServiceNow's internal policies and procedures, including our policies available through our CORE Compliance Portal.
Data collection
ServiceNow collects and uses the inputs, outputs, and edits to outputs of this application to develop and improve ServiceNow technologies including ServiceNow models and AI products. Customers can opt out of future data collection at any time, as described in the AI Opt-Out page.
For more information, see the ServiceNow AI documentation.
--- title: AI Admin Hub description: ServiceNow Otto uses generative AI to enhance user productivity and efficiency through conversation and proactive experiences. Starting with the Brazil release, AI Admin Hub is being prepared for deprecation and replacement by AI Admin Center. locale: en-US canonical_url: https://www.servicenow.com/docs/r/intelligent-experiences/platform-now-assist-landing.html release: brazil topic_type: reference last_updated: "2026-10-29" reading_time_minutes: 4 keywords: [generative AI, Gen AI, Now Assist, Artificial intelligence, Virtual Agent, LLM] breadcrumb: [Generative AI skills, Enable AI Experiences] --- # AI Admin Hub ServiceNow Otto uses generative AI to enhance user productivity and efficiency through conversation and proactive experiences. Starting with the Brazil release, AI Admin Hub is being prepared for deprecation and replacement by AI Admin Center. **Note:** Starting with the Brazil release, AI Admin Hub is being prepared for deprecation and replacement by [AI Admin Center](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/now-assist-center-landing-page.md). Everything you manage here is available in AI Admin Center, plus more tools to manage and get the most from AI. You can continue to use AI Admin Hub for a limited time during the transition. For details, see the [Deprecation Process \[KB0867184\]](https://support.servicenow.com/kb_view.do?sysparm_article=KB0867184) article in the Now Support Knowledge Base. Depending on your license, you will have access to certain application features, generative AI skills, agentic workflows and AI agents. For more information see [ServiceNow product tiers](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/ai-native-sku-overview.md). See [https://www.servicenow.com/community/now-assist-articles/now-assist-quick-start-guide/ta-p/2685044](https://www.servicenow.com/community/now-assist-articles/now-assist-quick-start-guide/ta-p/2685044) to read about the foundation of generative AI at ServiceNow®. ## Get started <table id="table_xdy_2jh_syb" class="nav-card"><tbody><tr><td> [Explore\[Omitted image "bus-explore.svg"\] Alt text:Learn more about ServiceNow Otto on the ServiceNow AI Platform.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/exploring-now-assist-platform.md) </td><td> [Configure\[Omitted image "bus-optimize-manage.svg"\] Alt text:Explore, configure, use, and analyze generative artificial intelligence \(AI\) features and skills.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/configuring-now-assist.md) </td><td> [Analyze\[Omitted image "bus-performance-forecasting-2.svg"\] Alt text:Analyze and monitor Now Assist performance.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/now-assist-analytics.md) </td></tr><tr><td> [Now LLM Service model updates\[Omitted image "bus-datasheet.svg"\] Alt text:Learn about the Now LLM Service models.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/servicenow-large-language-model-now-llm/now-llm-model-updates.md) </td><td> [Reference\[Omitted image "bus-learn.svg"\] Alt text:Learn about user roles, data usage policy, and domain separation in Now Assist.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/now-assist-reference-landing.md) </td><td> [Generative AI Controller\[Omitted image "bus-supervised-machine-learning.svg"\] Alt text:Customize your generative AI experience on the ServiceNow AI Platform with the Generative AI Controller.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/generative-ai-controller/generative-ai-controller.md) </td></tr></tbody> </table>**Important:** - Not all model providers are available for customers with in-country SKUs, and some AI products/features are currently unavailable for in-country customers. For more information, see the [KB1584492](https://support.servicenow.com/kb?id=kb_article_view&sysparm_article=KB1584492) article in the Now Support Knowledge Base. Be sure to check for model provider availability updates in future releases. - Some AI products/features are currently unavailable for customers in the FedRAMP, NSC DOD IL5, or Australia IRAP-Protected data centers, self-hosted customers, or in other restricted environments. For more information, see the [KB0743854](https://support.servicenow.com/kb?id=kb_article_view&sysparm_article=KB0743854) article in the Now Support Knowledge Base. Be sure to check for availability updates in future releases. - Some AI products/features are currently available only for customers in some regions. Be sure to check for availability updates in future releases. - Some AI products and skills are not available in Regulated Markets. For more information, see [KB2593939: Regulated Markets AI Products/Skills Not Available](https://support.servicenow.com/kb?id=kb_article_view&sys_kb_id=e8d7cc82475aba90b7832920326d4362). Be sure to check for availability updates in future releases. ## AI limitations This application uses artificial intelligence \(AI\) and machine learning, which are rapidly evolving fields of study that generate predictions based on patterns in data. As a result, this application may not always produce accurate, complete, or appropriate information. Furthermore, there is no guarantee that this application has been fully trained or tested for your use case. To mitigate these issues, it is your responsibility to test and evaluate your use of this application for accuracy, harm, and appropriateness for your use case, employ human oversight of output, and refrain from relying solely on AI-generated outputs for decision-making purposes. This is especially important if you choose to deploy this application in areas with consequential impacts such as healthcare, finance, legal, employment, security, or infrastructure. You agree to abide by [ServiceNow’s AI Acceptable Use Policy](https://www.servicenow.com/ai-acceptable-use-policy.html), which may be updated by ServiceNow. ## Data processing This application requires data to be transferred from ServiceNow customers' individual instances to a centralized ServiceNow environment, which may be located in a different data center region from the one where your instance is, and potentially to a third-party cloud provider, such as Microsoft Azure. This data is handled per ServiceNow's internal policies and procedures, including our policies available through our [CORE Compliance Portal](https://support.servicenow.com/kb?id=kb_article_view&sysparm_article=KB0564067). ## Data collection ServiceNow collects and uses the inputs, outputs, and edits to outputs of this application to develop and improve ServiceNow technologies including ServiceNow models and AI products. Customers can opt out of future data collection at any time, as described in the [AI Opt-Out page](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/opt-out-of-data-sharing-for-now-assist.md). For more information, see the [ServiceNow AI documentation](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/ai-products.md).
| title | AI Admin Hub |
| description | ServiceNow Otto uses generative AI to enhance user productivity and efficiency through conversation and proactive experiences. Starting with the Brazil release, AI Admin Hub is being prepared for deprecation and replacement by AI Admin Center. |
| locale | en-US |
| canonical_url | https://www.servicenow.com/docs/r/intelligent-experiences/platform-now-assist-landing.html |
| release | brazil |
| topic_type | reference |
| last_updated | 2026-10-29 |
| reading_time_minutes | 4 |
| keywords | generative AIGen AINow AssistArtificial intelligenceVirtual AgentLLM |
| breadcrumb | Generative AI skillsEnable AI Experiences |